Cookies & Tracking Technologies

We use a variety of technologies to help us better understand how you use National Art (the “Site”), National Art Gallery’s mobile applications (the “Apps”) and our services (collectively, “National Art Gallery”). As part of our commitment to upholding a high standard of transparency in our Privacy Policy and practices, we’ve created this guide to explain the tracking technologies we use on the site.

Types of tracking technologies

There are three common types of tracking technologies used on National Art Gallery:

Cookies: This is a small data file sent from a server to your web browser or mobile device that is stored on your browser cache or mobile device. You can configure your browser’s settings to reflect your preference to accept or reject cookies (see Managing Cookies below).

Clear gifs, web beacons, web bugs: These are tiny graphics with a unique identifier similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to your personally identifiable information.

Flash cookies, local shared objects (LSOs): Flash cookies are used to collect and store information, but differ from browser cookies in the amount, type and manner in which data is stored. National Art Gallery uses Flash cookies in order to facilitate services such as fraud prevention. National Art Gallery does not tie the information gathered by Flash cookies to your personally identifiable information.

Tracking technologies have two different lifespans:

Persistent means it remembers certain information about your preferences for viewing the site, and allows National Art Gallery to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them.

Session, on the other hand, is specific to a particular visit to the site, to carry information as you view different pages on National Art Gallery so you don’t have to re-enter information. Session cookies expire and delete themselves automatically when you leave the Site or close your web browser.


National Art Gallery uses tracking technologies for a few general purposes:

Strictly necessary: Vital to ensuring that National Art Gallery works properly for visitors and members.

Performance: Help us understand how the Site or the Apps are functioning so that we can improve our services.

Functionality: Retain your personal preferences as you use the Site or the Apps to enhance your experience.

Marketing and Advertising: Gather data to help deliver advertising content relevant to your interests.

National Art Gallery sometimes partners with third-party services who may use various tracking technologies to provide certain services or features, including targeted online marketing. These technologies allow a partner to recognize your computer or mobile device each time you visit National Art Gallery, but do not allow access to personally identifiable information from National Art Gallery. National Art Gallery does not have access or control over these third-party technologies, and they are not covered by our Privacy Policy.

Third-parties may choose to include National Art Gallery widgets on their websites. When you load a website that has chosen to include our widgets, we receive analytics information through a cookie that may be used to enhance our data or to improve our services.


The table below contains examples of the cookies and tracking technologies we use:

Purpose Name Use Location Specific use
Performance National Art Gallery Site Users Provides site analytics which allow us to understand how visitors are interacting with site processes, enabling us to optimize the site to drive better performance.
Performance Boomerang Cookie National Art Gallery Site Users on IE and Safari Provides additional browser timing analytics for Internet Explorer and Safari.
Functionality National Art Gallery Analytics Cookie All of National Art Gallery Similar to the Google Analytics cookie, but for internal use only. Keeps track of first, last visit information, and from what site you were referred from.
Functionality Facebook All of National Art Gallery Used to enable functionality to connect to Facebook in order to suggest gifts to friends, follow another member’s public site activity, etc.
Strictly Necessary Auth Cookie National Art Gallery Site users for signed in members Keeps track of your session information when you are logged into National Art Gallery.
Strictly Necessary National Art Gallery User Cookie All of National Art Gallery Contains information relevant to your current session, including language, country, currency, and persistent login preferences.
Advertising BrightTag National Art Gallery Site Users Manages delivery of certain advertising-related third-party tracking technologies used by National Art Gallery
Advertising Google Analytics All of National Art Gallery Allows us to keep track of where visitors to the site are coming from (via search engines, blogs, etc.) provides general site usage metrics (such as long how they stayed on the site), as well as relevant search/purchase information.


Managing Cookies

You can change your web browser’s settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by National Art Gallery:

Please note that if you reject or block all cookies in your browser settings, you will not be able to take full advantage of National Art Gallery’s services as some cookies are necessary for the site to function properly.